McKinsey — "The State of AI" (Annual Report)
BenchmarkMcKinsey Global Institute · Annual · Free
The most widely-cited dataset on enterprise AI adoption — essential for benchmarking
McKinsey's annual State of AI survey is the most widely-cited dataset on enterprise AI adoption. It tracks which functions are using AI, how investments are changing year-over-year, where organizations report value versus where they're still experimenting, and how the gap between AI leaders and laggards is evolving. The 2024 and 2025 editions captured the inflection point of generative AI adoption in enterprise functions including legal, finance, and due diligence.
What it's useful for: Benchmarking. If a target claims to have advanced AI capabilities, the McKinsey data tells you what "advanced" looks like across comparables. If a target has no AI capabilities, the adoption curve data tells you how far behind market expectations they are.
Where it falls short: Survey-based, so it captures what companies say they're doing rather than what they can demonstrate. Use as benchmark context, not as a primary reference.
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